Since its initial passing in 1992, the Prescription Drug User Fee Act (PDUFA) has done wonders to improve the Federal Drug Administration's (FDA) process for analyzing and reviewing new medicines. Every renewal of PDUFA - which happens every five years - has pinpointed areas of federal policy in need of change and provided the solutions. Increased resources and staff, shortened review periods, and earlier launch dates--all PDUFA byproducts--have made it easier for the right medicines to get into the hands of the people who need them most.
Do you remember a quote from the last article you read online? How about the last funny GIF you saw? Most likely, one comes to mind before the other. Images have a strong emotional factor and those emotions have a powerful pull on us. It comes as no surprise that messages with imagery perform exponentially better that those with plain text. In fact, 40% of people will respond better to visual information.