If you Google search "Best Blogging Tips," you'll find millions of top recommendations, best practices and pro-tips. The volume of content on this topic should tell you one thing: Blogs are a power player of the digital age.
For people interested in digital advocacy, this should come as no surprise. Blogs are a great place to share your ideas and increase visibility. But how can you take your content to the next level? You could comb through the millions of tips on the Internet, or check out our compilation of top tips for advocacy organizations:
- Draft a catchy title - A standout blog title connects with interested advocates and should reflect the overall topic of the post. Always err on the side of accuracy. Keep it short, use strong language and, if possible, try to add keywords for SEO.
- Enhance the format - First impressions take less than a second to form. Grab attention immediately by using high-quality, large images. You could also try enhancing the introductory paragraph with bold font or graphics. Place the most important content first. Studies show that the top-left corner of an article receives the most attention.
- Include links and mention people by name - Make your blog post more searchable and score a higher page ranking from major search engines by including links, keywords and specific names. Set up a Google alert to monitor keywords and influencers in real-time.
- Practice SEO techniques - Search Engine Optimization can sound intimidating, but it's simply a matter of good blogging practices. Make your blog mobile-friendly, encourage social sharing, use meta titles and descriptions, and, most importantly, create useful original content.
- More images! -Most people will remember a funny gif or meme before they remember a specific quote from a recently read article. Images have a strong emotional effect on us. Messages that include powerful imagery perform significantly better than those without. Enhance your advocacy blog with easily shareable, visual information.
- Make a clear ask - If you want something, you've got to ask for it. This is especially true for advocacy campaigns. Include a clear and concise ask that gives your audience a specific action item, such as "please sign this petition" or "please donate here."
- Plan ahead - What do you want to accomplish with your blog? Clearly identify your goals and it will be easier to brainstorm and update content. Understand your audience and figure out topics to research ahead of time.
Blogging is a great way to share original content and establish yourself as a thought leader - you just have to do it correctly! Interested in learning about other tips for blogging and digital advocacy? Check out our resources on the Digital Advocacy Institute's website.