In general, people use emojis to stand in for words or add emotion to a text or message. So happy you made it to Friday? Add the clapping emoji. Need to remind someone to bring their umbrella? Add the umbrella emoji or rain emoji. We tried our hand at this evolving language to try and understand the advocates who tend to use emojis the most--mysterious millennials.
How do you reach millennials? Through their phones; through the mail? How do you get them to take action? Because, although many millennials may "like" your cause, that does not mean they will donate or write to Congress.
Check out these tips to help you bridge the engagement gap with millennials:
Networking: Before millennials donate, they tend to ask for opinions from family, friends, and strangers on the Internet. Encourage your current supporters to spread the word about your cause.
Website Facelift: Millennials will go to your website first. Put your best foot forward and make your site easy to navigate and engaging. Your mission should be front and center along with a clear, simple CTA.
Coming full circle: Fundraising may be your goal but clicking "donate" shouldn't be an advocate's last step. After they donate, make it easy for them to share their action with pre-populated tweets and Facebook posts. A tweet from one millennial can reach hundreds of their peers.
Millennials value social justice-- 7 in 10 consider themselves social activists. Don't miss out on these advocates just because they seem challenging to reach. With the right tools, you can engage a whole new generation.