From Blogging to Plogging

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Have you ever wished you had more than 140 characters for a tweet? Lucky for us, Twitter may develop a new product that lets users share longer updates. While it wouldn't replace the traditional tweet, it could give users another option for long-form narratives. This update joins a larger trend across digital platforms.

Plogging, as Wired termed it, refers to blogging on a larger platform like Facebook, instead of an organization's website. Even though people have an average attention span of eight seconds, somehow blogging flourishes and plogging appears to be the next advent of long-form narrative. Major social media players see this as the future.

In addition to Twitter's newest extension, Facebook updated its Notes feature. Now, Notes looks a lot like blogs with options to add bullet points and insert photos. It has resembles LinkedIn's on-platform blogging feature, which has proven successful since launching in 2014. More than 1 million people use LinkedIn to publish blogs and there are over 130,000 posts per week. CEOs have been especially active, utilizing LinkedIn to share their thought leadership and insight. From Craigslist founder Craig Newmark to J.T. O'Donnell, CEO of CAREEREALISM, leaders from every industry use LinkedIn's blogging capability.

So what does plogging mean for your advocacy organization? Start with increasing your audience size. By posting your blog on your Facebook, it makes it that much easier to reach a wide-range of advocates. Plus, sharing your messaging becomes simpler for your advocates. By natively posting your plog on Twitter, LinkedIn, or Facebook, users don't have to navigate to another page to share your content. They can read it, comment, and share it all in the same place.

These platforms also give your advocacy organization a new face. CEOs and presidents use LinkedIn to give a personality to their company. Your plog can do the same. A regular plog from your founder provides an opportunity to grow as a thought leader.

While plogging remains new, it holds potential for your advocacy outreach. People spend a daily average of 20 minutes or more on Facebook. What if they spent that time reading your plog? Integrating your blog content with your social media could be seamless if they share the same platform.

What do you think? Tell us if plogging will be a part of your 2016 digital strategy in the comments below. And, for more tips on blogging (no matter where you post it) check out the resources at the Digital Advocacy Institute.