The digital world is buzzing in excitement about the latest live streaming apps hitting the marketplace. A space that was just last year occupied predominately by Meerkat and Periscope now includes social heavy-hitters like Facebook Live and YouTube Connect. As the space continues to grow and platforms are rapidly developed, it is clear that live streaming is here to stay.
Events have always been a big part of the advocacy world. With the help of the live streaming revolution, we have the ability to take our message far beyond Washington, D.C. Follow these best practices to become a pro behind your smartphone.
- Promote your event ahead of time and let people know you will be live streaming. Both Meerkat and Periscope allow you to set upcoming events that show you'll be broadcasting at a certain time. Make sure you leverage other networks for publicity, too.
- When leveraging Periscope, spend time developing a compelling title. The title of your video provides initial context to your broadcast and should encourage app users to click, view and participate in your broadcast versus scrolling past.
- Allow plenty of time for set up and testing. You don't want to go LIVE at 2:00 pm only to find out that you're not ready to go due to an expected technical glitch or lighting mishap.
- Even though we all try to salvage data, it's best to rely on your carrier's network when live streaming versus using WiFi. Wireless works sometimes, but is notoriously fickle and could result in a defunct streaming session.
- When live streaming an event like a conference, keynote speech or press briefing, get as close to the stage, podium or microphone as possible to ensure the best audio quality. Paying close attention to this will mean the audience hears the speakers - not you and your staff whispering.
- Though this may be a more casual way of videotaping, make sure the person recording knows how to frame a shot. What you see on your phone, the audience sees as well. Make sure you are showcasing people's faces, and not just their bodies. If a wider field of view is needed to better capture the scene, stream in landscape. If there are just a few people within the shot, portrait should work just fine.
Armed with these best practices, your organization can master the live streaming world and promote your advocacy messaging in new ways. To learn more about building your digital advocacy strategy, visit our website.