Leveraging Snapchat For Advocacy



Who is everyone's favorite ghost? If you're my age, you'll probably say Casper. But, if you're one of the younger generation, you may think of Ghostface Chillah, the smiling Snapchat mascot. And, unlike Casper, Ghostface Chillah can be a tremendous asset to your advocacy efforts.

Snap what?

Snapchat is a messaging service that's far more visual than traditional messaging services. Users can send their friends photos, videos, and chats or add media to a Story, a public feed that all your Snapchat friends can view. Snapchat also allows you to draw and add text and filters to your photos and videos.

But all your snaps are fleeting. A snap stays on the screen for no longer than 10 seconds after it has been opened. Additionally, media added to your Story expires after 24 hours of posting. This gives every snap a sense of urgency - if you blink, you might just miss it!

Snap who?

57 million Americans use Snapchat. 60% of smartphone users between the ages of 13 and 34 send snaps. And if you've been struggling to reach your millennial advocates, Snapchat could be the answer. As of 2015, 30% of all millennials had a Snapchat account. In fact, Snapchat ranks as the third most popular social media app for millennials.

Snap how?

So how can you use Snapchat for your organization? Firstly, make sure you tell your advocates about your new profile! Share it on your blog and don't forget to add it to your website.

Snapchat works especially well for special events by offering geofilters. Based on location, you can design a unique filter that users can add to their posts. Consider creating a geofilter for your next fundraising gala or your panel discussion. The best thing about this advertising option? It's all self-service and easy to set-up.

Luckily, you don't have to do all the snapping. Use your account for an employee or advocate takeover. People love getting a glimpse behind the scenes and Snapchat is a great tool for those insider looks. Let an employee or even a volunteer take over your account for a day. Their unique insight will draw in viewers.

You can even encourage donations through Snapchat by enabling Snapcash. This makes it easier than ever to fundraise - advocates don't even have to leave Snapchat to donate!

Start Snapping

Like any new social media platform, the best way to familiarize yourself with it is through practice. It may seem intimidating but don't let this ghost you. In fact, Ghostface Chillah can bring new life to your digital strategy by creating a new way to communicate with your advocates.

Have you tried using Snapchat? How did it work for your organization? Tell us in the comments below. For more digital advocacy insight, check out the resources at the Digital Advocacy Institute.