Have you ever felt like no one notices your organization? You jump up and down on a virtual table, wave your arms and no one looks your way. For some advocacy organizations, it may seem like your potential advocates overlook you. With the election and a month full of awareness days on the horizon, many organizations struggle to break through the noise.
How do you get noticed during such a busy time in policy work? How do you make your posts pop?
- Tap into the news. While the election does take over the news cycle, it also means pundits and reporters discuss all kinds of issues. One of those talking points could be your cause. Plus, people will focus on the news more than ever during the next few months, making newsjacking even more effective.
- Start planning now. Sometimes a spontaneous tweet is a real hit. But generally, the best content is planned. Creating an editorial calendar and preparing your posts means you can create better content. Q: What's the best way to stand out online? A: With exceptional content.
- Update your website. Have you refreshed your homepage recently? Does it display your current campaign or fundraising program? Most visitors judge your organization by your website. Put your best foot forward by updating your site.
- Find your partner. This is a great time to find a partner organization. Whether you want support to host a voter registration drive or need help making a media splash, partners can amplify your content and expand your reach.
- Shout your story. Your story draws people into your mission. Do you share it on all your networks? Look for new ways to show the impact of your advocacy and spread it far and wide.
The next few months will be a whirlwind of political news, holiday excitement, and end of year giving. How do you break through the digital noise? Share your strategies for maintaining engagement in the comments below or share your thoughts on Twitter and tag @Modernmeds.