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Have you ever felt like no one notices your organization? You jump up and down on a virtual table, wave your arms and no one looks your way. For some advocacy organizations, it may seem like your potential advocates overlook you. With the election and a month full of awareness days on the horizon, many organizations struggle to break through the noise.

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Social media is a powerful tool that allows us to connect and engage with others in new and exciting ways. While the shifting of platform offerings are ever-evolving, they all have one common theme: with (most) every update or addition comes advancement in connection with targeted audiences.

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I consider myself a political junkie, but even I can get sick of the nonstop coverage during election season. And, as we get closer to election day, it will only increase. No matter what side of the aisle you sit, everyone can agree that exercising your right to vote is critical.

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With so many digital developments, social media managers, beginners and veterans alike can feel overwhelmed. What works best for each platform now? Do you really need to use Snapchat after all? And remind me what Facebook's new reactions look like?

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Many organizations don't utilize their biggest advocacy asset: their employees. With our lives being so intertwined with digital media, it's imperative to see employees as people who can help maintain and nurture our advocacy campaigns.

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Have you ever felt like you just got the hang of something and then the rules changed? As an Instagram lover, the last few months have been a digital rollercoaster. With changes come improvements, and the latest updates have advocacy folks wondering how to best use this platform for upcoming campaigns.

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When's the last time you brushed up on your health care policy facts? If you're like most Americans, a periodic refresher is in order.

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Everyone needs to step away from the hustle and bustle of the office, but that doesn't mean your organizations' social channels should go silent. With careful planning, you can take a vacation without checking your work email or sending a tweet, all while avoiding a social summertime slump.

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Who is everyone's favorite ghost? If you're my age, you'll probably say Casper. But, if you're one of the younger generation, you may think of Ghostface Chillah, the smiling Snapchat mascot. And, unlike Casper, Ghostface Chillah can be a tremendous asset to your advocacy efforts.

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The upcoming Democratic and Republican National Conventions mean a lot of things to advocacy professionals. Election years never fail to excite us, while still managing to bring about a bit of stress - especially when we're making communications plans.

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