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Imagine this situation: you've connected with your favorite brand online, you like their Facebook posts and favorite their tweets, and then something goes wrong. You have a bad experience, and you want them to acknowledge it. Sound familiar? Each day, thousands of U.S. consumers take to the internet to air their grievances. Although most brands have a customer service mindset built in, in this era of interconnection, it behooves advocacy organizations to do the same.

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Today's older Americans still grapple with challenges that senior citizens have faced for years, like access to quality health coverage. As recently as the 1960s, older adults had to pay more for insurance than young people, rendering health care unaffordable and unavailable.

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During medical society meetings and presentations by colleagues, I often see PowerPoint slides on recommended courses of care. The slides inevitably look the same: First line of care--therapy A, second line of care--therapy B, third line of care--therapy C. And then, at the very bottom: clinical trials.

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If you Google search "Best Blogging Tips," you'll find millions of top recommendations, best practices and pro-tips. The volume of content on this topic should tell you one thing: Blogs are a power player of the digital age.

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Would your advocacy campaign benefit from a tool with an audience of 1.44 billion people and a platform for highly targeted messages? Not many would say "no" - and I'm here to tell you to look no further. Facebook ads have become an essential component of any digital strategy. With them, you have can capture the attention of a huge number of users with a particular message and turn them into highly-coveted conversions.

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This week kicks off the first of a series of public forums on the Prescription Drug User Fee Act (PDUFA), the legislation that provides the Food and Drug Administration (FDA) with funding and resources. By design, Congress must review and approve PDUFA every five years--and since PDUFA will be up for renewal in 2017, it's time to start discussing what the next version will include.

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What's the best way to communicate and advocate online? While we can list tools and tricks until the cows come home, when you get down to it, it's all about the writing.

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From Wimbledon to the Women's World Cup, summer is full of contests at the highest levels--and the arena of health insurance is no exception. Medicare Part D - the Medicare prescription drug benefit - fosters competition among health insurance providers, which keeps the cost of medicines low for millions of older Americans. And when plan sponsors compete, everybody wins!

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The Congressional Budget Office, the non-partisan agency that provides Congress with economic information, recently issued new data on Medicare budget estimates. The report shows Medicare spending projections have plummeted, which has been the trend. This an important development because health care makes up a large portion of the annual federal budget.

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Since its initial passing in 1992, the Prescription Drug User Fee Act (PDUFA) has done wonders to improve the Federal Drug Administration's (FDA) process for analyzing and reviewing new medicines. Every renewal of PDUFA - which happens every five years - has pinpointed areas of federal policy in need of change and provided the solutions. Increased resources and staff, shortened review periods, and earlier launch dates--all PDUFA byproducts--have made it easier for the right medicines to get into the hands of the people who need them most.

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