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Here at Digital Advocacy Institute, we often talk about the rapid-fire nature of social media. From new platforms to new advertising options, the landscape never stops changing. This past week was no different.

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Do you consider yourself a podcast aficionado? From Serial with my morning cereal to Startup on my drive home, I love podcasts and listen to them frequently. It turns out, so do millions of other Americans.

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In the early years of the internet, a company website was just another budget-draining tool, largely unproven in its effectiveness. Despite today's acceptance (phew), some organizations still face a budgetary struggle for upkeep and redesigns.

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Whether it's providing health insurance, access to key medicines or fostering groundbreaking research, there are several pieces to the public health puzzle and it takes many agencies and partner groups to put them together. This time around, I've chosen to explore America's largest and most influential public health office - and the one that sets the pace toward becoming a healthier society.

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In reality, it's no secret that Alzheimer's disproportionately impacts women - not just in terms of higher rates of diagnosis, but also when it comes to caregiving.

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If you've read the news lately, you may have noticed talk of changes to some of the Center for Medicare and Medicaid Services' (CMS) programs. CMS, the federal office that oversees the administration of key public health care services, recently proposed changes to the way it values and compensates physicians that will have a serious impact on patients access to particular medicines.

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Have you ever come across a comment on your Facebook Page or a Twitter mention that made you gasp? Has an argumentative user tried to poke holes in your content? No matter your mission, it feels like someone always has something negative to say.

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April was a big month for one-to-one communication. Between Facebook's bot store for Messenger and Kik's messaging app, developments in the social sphere point to online activity happening less in public and more in private groups and messaging apps.

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The digital world is buzzing in excitement about the latest live streaming apps hitting the marketplace. A space that was just last year occupied predominately by Meerkat and Periscope now includes social heavy-hitters like Facebook Live and YouTube Connect. As the space continues to grow and platforms are rapidly developed, it is clear that live streaming is here to stay.

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"All the world's a stage, And all the men and women merely players...." While he may have left this world 400 years ago, Shakespeare's words still ring true. We all live our lives on the world's stage, acting out our own play. This applies to your organization's presence online, as well.

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