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The average American sends about 41.5 text messages daily. Thank goodness for unlimited texting plans! Even with the rise of new messaging apps, good old-fashioned texting remains just as popular as when it first came on the scene.

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Are you reading this blog on your phone?

Last summer, Americans spent 60% of their Internet browsing time on smartphones or tablets. In April, Google began ranking sites on their mobile-readiness. Although the impact has been minimal so far, many believe this is just the beginning. Bottom line: If you want your organization to show up in a Google search, you can't ignore the "Mobilegeddon."

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It's back-to-school season. As families stock up on school supplies and dust off the lunch boxes, I thought it would be a perfect opportunity for a lesson on the Prescription Drug User Fee Act (PDUFA).

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Once upon a time in a land called The Hill, knights in shining armor roamed free - defending all manner of causes. Each knight carried the coat of arms of a different house, and patrolled the halls of Russell and Hart. Juggling binders filled with handouts, talking points and maps, they wended the halls of a domed castle, seeking the ear of court officials. These are the Lobby Days of yore.

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When you've got a cause to fight for, you want to devote every waking hour to it. However, no matter how passionately you advocate for an issue, everyone deserves a break. From a road trip to a cruise, some time away from your screens and your Twitter streams, can do you some good.

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When people have trouble caring for themselves, they often turn to family members for help. According to recent studies, as many as 43 million Americans act as caregivers for a close relative. Of those, 19% are older than 65 themselves. More than half cite Alzheimer's disease as the need for constant care.

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Imagine this situation: you've connected with your favorite brand online, you like their Facebook posts and favorite their tweets, and then something goes wrong. You have a bad experience, and you want them to acknowledge it. Sound familiar? Each day, thousands of U.S. consumers take to the internet to air their grievances. Although most brands have a customer service mindset built in, in this era of interconnection, it behooves advocacy organizations to do the same.

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Today's older Americans still grapple with challenges that senior citizens have faced for years, like access to quality health coverage. As recently as the 1960s, older adults had to pay more for insurance than young people, rendering health care unaffordable and unavailable.

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During medical society meetings and presentations by colleagues, I often see PowerPoint slides on recommended courses of care. The slides inevitably look the same: First line of care--therapy A, second line of care--therapy B, third line of care--therapy C. And then, at the very bottom: clinical trials.

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If you Google search "Best Blogging Tips," you'll find millions of top recommendations, best practices and pro-tips. The volume of content on this topic should tell you one thing: Blogs are a power player of the digital age.

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