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Many organizations don't utilize their biggest advocacy asset: their employees. With our lives being so intertwined with digital media, it's imperative to see employees as people who can help maintain and nurture our advocacy campaigns.

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Have you ever felt like you just got the hang of something and then the rules changed? As an Instagram lover, the last few months have been a digital rollercoaster. With changes come improvements, and the latest updates have advocacy folks wondering how to best use this platform for upcoming campaigns.

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When's the last time you brushed up on your health care policy facts? If you're like most Americans, a periodic refresher is in order.

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Everyone needs to step away from the hustle and bustle of the office, but that doesn't mean your organizations' social channels should go silent. With careful planning, you can take a vacation without checking your work email or sending a tweet, all while avoiding a social summertime slump.

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Who is everyone's favorite ghost? If you're my age, you'll probably say Casper. But, if you're one of the younger generation, you may think of Ghostface Chillah, the smiling Snapchat mascot. And, unlike Casper, Ghostface Chillah can be a tremendous asset to your advocacy efforts.

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The upcoming Democratic and Republican National Conventions mean a lot of things to advocacy professionals. Election years never fail to excite us, while still managing to bring about a bit of stress - especially when we're making communications plans.

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Petition Power

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Petitions can be a powerful force for change. Advocacy organizations have used petitions for decades. And, to no ones' surprise, the advent of digital advocacy spurred the creation of many online petition platforms.

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In December 2013, Carrie Underwood and Stephen Moyer took over Twitter and #TheSoundOfMusicLive became the most interesting thing online since "Charlie bit my finger!". Everyone from brands and celebrities to everyday people were live-tweeting each scene in such detail that you didn't even need to watch to know everything that happened.

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Today is summer solstice, and we're joining the Alzheimer's Association in recognizing the Longest Day. It's a day to raise awareness that people living with Alzheimer's, along with their caregivers, are still looking for answers. So are we.

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Father's Day gives us a chance to spend time with the men closest to us; sons, fathers, grandfathers, brothers, uncles and friends. They've given us a lot, and today we get to give back to them. Haven't thought of the perfect gift yet? Instead of scouring the card aisle, perhaps a simple reminder on how to stay healthy will do.

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