blogBanners_textOnly-A.gif

You've probably heard people refer to the main page of a website by the term "homepage". Thinking of a website as an organization's online home makes a lot of sense. Just as an interior decorator may add accents to your brick and mortar, an exciting web design that focuses on fresh content can perk up your site. However, when it comes down to it, if your house doesn't have a driveway, an address, or any roads leading up to it, only a brave few will visit.

Continue reading

What will it take to bring the next generation of treatments and cures to the people who need them? Last week, The Hill and PhRMA hosted a policy discussion to answer this exact question.

Continue reading

blogBanners_textOnly-A.gif

Every once in a while, I find it both refreshing and de-stressing to clean closets and desk drawers of things long forgotten and unnecessary. Have you ever found something so comical during this process that it shocks you to think you ever used it? That's how I feel about my old rolodex, which I happened upon this year.

Continue reading

blogBanners_textOnly-A.gif

The 2016 Presidential Election has heated up, with new candidates putting their names in the hat every week. Why talk about it so early? Well, being ahead of the curve when it comes to social media strategy has become even more important, especially for our grassroots advocacy folks. We're used to social media playing a big role in campaigns - but with new platforms popping up in every direction, will we call 2016 "the year of Instagram, Snapchat and Periscope"? Newer platforms may seem cool, but we think Facebook is still king.

Continue reading

blogBanners_textOnly-A.gif

To blog - or not to blog? Advocacy organizations of all scopes and sizes struggle with this question. On the one hand, a blog can act as a catalyst for your advocates. On the other hand, upkeep can take a considerable amount of time and investment.

Continue reading

May offers the perfect time to give seniors the spotlight as we celebrate Older Americans Month. This year's theme, "Get Into the Act," draws attention to ways seniors can take charge of their health, get involved in their communities, and make a difference to the people around them.

Continue reading

Every April, we celebrate National Minority Health Month, a time to reflect on the importance of better health for all Americans. As this year's National Minority Health Month has come to a close, let's take a look at some of the inspirational work our partners have done to help achieve health equity this month:

Continue reading

blogBanners_textOnly-A.gif

Last week, senior associate editor at The Atlantic, Julie Beck, published an article whose title alone asked a crucial question: "What Good Is 'Raising Awareness?'. While Beck focused on the relationship between disease awareness days and improved health outcomes, the article got me thinking about an important question for the advocacy community: how do we translate attention into action?

Continue reading

Thanks to modern medical innovation, most Americans have the opportunity to lead longer, healthier lives than previously thought possible. However, minority communities continuously face barriers to basic health needs like life-saving medicines and preventive care. This National Minority Health Month, let's explore the meaning of health equity and how we can achieve better health care for all Americans.

Continue reading

blogBanners_textOnly-A.gif

Do you remember the "Kony 2012" video? It got 120 million views within 5 days of going live. Invisible Children, the small non-profit that produced the video, raised $32 million in the months following its release. Suddenly, a small San Diego non-profit's mission became a global phenomenon. I'll be honest with you; it's not likely that any video you create will go quite that viral. But just because you may not get a million (or even a thousand!) views, doesn't mean videos lack value.

Continue reading
Load More Posts