When you've got a cause to fight for, you want to devote every waking hour to it. However, no matter how passionately you advocate for an issue, everyone deserves a break. From a road trip to a cruise, some time away from your screens and your Twitter streams, can do you some good.
However, for many digital community managers, the prospect of time off can seem like a pipe dream. You definitely don't want to leave the conversation stagnant, but you also need to take some time away. Wondering what to do?
Well preparing for your time off really is as easy as 1,2,3...
- Prepare your colleagues. Leaving your social media networks inactive for even a short period of time can have negative implications on your engagement levels. Ask a co-worker to keep an eye on your social media channels. If they monitor messages and comments, this will ensure your advocates have an awesome experience during your vacation.
- Curate new challenges and asks. Unfortunately, you can't organically kick start engagement while you're gone. Instead, draft a new challenge or action for each day you're away to help create new conversations without having to monitor your community. Think about checking in with advocates, as well. Publish a challenge showing yourself next to a relevant landmark. We've talked about having an authentic voice in your social media messages before - what's more authentic than a selfie in front of the Eiffel Tower?
- Create an editorial calendar and schedule messages ahead of time. Though it's not best practice to leave social media channels unmanned, organizations with limited resources can find themselves in a bit of a bind when the community manager goes on vacation. If no one can keep an eye on social media during your absence, think of scheduling some messages that aren't likely stir controversy or garner negative feedback (which typically require timely responses). We all know that content is king, and that effectively curating content will put you miles ahead of your opponents. Check out these easy steps to create a social editorial calendar:
- Use social demographics and past success to decide which networks to post to.
- Choose a posting frequency for each network.
- Create and source your content.
- Schedule or queue your content for publishing.
With heavy content saturation across every social channel and the general churn and burn mentality that comes with it, there's a lot of pressure on advocacy campaigns to create new content constantly. Vacation no longer puts a wrinkle in that plan. Follow this checklist and you're sure to create a structure for your content that will benefit you through the entire year.
To find more resources for digital advocacy, check out our website and follow us on LinkedIn.