The average American sends about 41.5 text messages daily. Thank goodness for unlimited texting plans! Even with the rise of new messaging apps, good old-fashioned texting remains just as popular as when it first came on the scene.
The instant reach of short message service (SMS) makes it easier and more effective for people to communicate. The same is true for advocacy organizations who look to organize phone calls and rallies, recruit volunteers and solicit donations. Check out these 5 reasons why you should say yes to SMS:
- Increase open rates. Consider this: SMS campaigns absolutely wallop email campaigns with off-the-chart open rates of 99%. And the average click-through rate for text messages is twelve times higher than emails. Sounds like a no-brainer!
- Your audience resides on mobile. About 1 in 3 American households do not use a landline and have switched completely to a mobile service. This means that when advocates on your member list provide you with contact information, chances are that they have actually provided you with their cell number.
- Expand your supporter base. Has your email failed to reach Millennials? Have your tweets and Facebook posts fallen short of reaching users in rural areas? Integrating SMS into your campaign expands your existing outreach and helps you pinpoint holes in your communication strategy.
- Raise conversion rates. Clickable links to external websites make it easy for advocates to instantly help out on their mobile device. The same principle applies to engaging with videos or asking people to share information. The format for SMS provides for a better user experience - a surefire way to drive up conversion rates!
- Entertain and spark engagement. Using SMS to send out an infographic, meme, picture or an animated GIF will catch the attention of your advocates and keep them engaged in the campaign. Quizzes and polls sent through SMS also offer a fun way to share important information and break down complex topics.
SMS can help you quickly connect with your members and potential advocates, even more directly than social media. At the very least, it's certainly one example of how you can utilize existing technology to help attain your advocacy goals. Interested in learning about other tips for digital advocacy? Check out our resources on the Digital Advocacy Institute's website.