#GivingTuesday takes place on December 1st this year - and it's coming up fast!
Launched three years ago as a charitable answer to the Black Friday and Cyber Monday holiday shopping days, #GivingTuesday has grown into a global movement to encourage engagement. The goal remains simple: to transform how people think about, talk about and participate in giving all year round. If your advocacy organization relies at all on donations, circle this day on your calendar.
Whether it's your first year participating or you're a Giving Tuesday pro, with each year comes new tips on how to amplify your participation. Check out some of those ideas below:
- Draft a quarterback. Have one staff member execute the campaign plan and draft an analysis with learnings for next year. If you have advocates in your community that you would classify as 'super supporters', use this opportunity to engage them in volunteer grassroots activities.
- Beat the lines. If retail giants can start Black Friday at 6:00 am on Thursday, you can start early, too. Count donations for your campaign starting Monday or earlier. You can probably make a joke out of it, referencing the inaccurately named Black Friday sales on Thanksgiving.
- Say yes to SMS. SMS campaigns absolutely wallop email campaigns with off-the-chart open rates of 99%. And the average click-through rate for text messages is twelve times higher than emails. Sounds like the perfect reason to make an action-oriented SMS campaign a part of your Giving Tuesday plan!
- Throw down an anchor. The average donation amount in 2014 was $154. Sharing this type of information, or how you would spend certain buckets of money, could drive your community to make larger donations.
- Create a VIP club. Figure out how to recognize donors in a special way that will also tag your advocacy organization in social media posts. Create a hashtag to accompany #GivingTuesday for your use and the use of your supporters. This could also empower your community to raise donations from their peers.
- It's a marathon, not a sprint. Clearly, raising money year-round remains important to the success of your advocacy campaign. #GivingTuesday may just be one day, but think about positioning it as a way to combat the commercialism that has completely overpowered that holiday when we stuff our faces with turkey and pumpkin pie.
It's never too early to start planning! Employ these tips, as well as others you can find on the Digital Advocacy Institute website, to become a Giving Tuesday pro in no time.