Image Resources For Your Advocacy Toolkit

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Did you know than 10% of all photos ever taken by humankind happened in the last 12 months? Jaw dropping, isn't it? Photos and videos have truly become the universal language online. Facebook and Google+ both have moved to image-centric layouts. Twitter's images and videos are much more front and center. And Pinterest - a platform that relies on photos - is the second highest traffic driver worldwide. I think we're all on the image bandwagon, but the question becomes: How do we pull off an interesting advocacy campaign when we don't have the creative team to back us up?

We're moving into an attention economy, so content needs to catch people's eye. Many non-profits and advocacy organizations don't benefit from the robust creative departments that larger brands have, but if you have the right tools you can accomplish great things!

Canva

The biggest value Canva provides is simplicity. It's a full service image creator that allows you to drag and drop elements into place. The tool requires very little design experience.

Creative Market

Creative departments typically have a plethora of design assets to use when making graphics. In absence of that, this tool has a huge catalog of ready-to-use fonts, templates, mockups and stock photos.

Unsplash

This organization provides 10 new photos every 10 days shot by professional photographers. You can copy, alter and use their photos commercially. Given the quality of their library, you never run the risk of populating your organization's social feeds with stock-style photos.

Pexels

At the moment, this company boasts more than 4,500 photos under the Creative Commons Zero license, and they add at least 70 new images per week. Most of their pictures are location-based, but a great image of the Washington Monument could certainly be used in your advocacy materials.

Infogr.am

In three easy steps, take data from advocate surveys, congressional outreach, and more and turn it into interactive, responsive and engaging infographics.

Pixlr

This editor suite includes a wide range of tools that come in handy for any social media manager. It functions much like Instagram in that you can apply different color effects to your images, but also has similar elements to Photoshop - pretty robust for a free tool!

Recite

You just had a member of Congress say something amazing in support of a bill you want to pass, but your only play on social is retweeting him. Look no further! This tool helps you create images from quotes. Just type in your text, choose from a handful of templates and click "Create."

These tools are simple proof that, even with limited resources, your organization can excel on social media. How will you optimize your advocacy content moving forward? Leave your tips in the comments!