In December 2013, Carrie Underwood and Stephen Moyer took over Twitter and #TheSoundOfMusicLive became the most interesting thing online since "Charlie bit my finger!". Everyone from brands and celebrities to everyday people were live-tweeting each scene in such detail that you didn't even need to watch to know everything that happened.
Fast-forward almost three years and we're still learning how the internet can help drive conversation. While it may not be in your organization's best interest to make snarky comments like DiGiorno Pizza, you can still employ similar tips to help guide your live event engagement. Use these at your next industry or advocacy event and see how it expands your online community!
- Find a good spot. Once you've arrived at the event, make sure you're close enough to the speaker podium to hear and see well. Test different areas to get the best angle for pictures and make sure you're near an electrical outlet for an ongoing charge.
- Write outbound tweets. This is the most crucial part - start tweeting! Use the event hashtag and speaker's handle when you can. I typically find all of the relevant handles the day before for convenience. Ask real-time questions and spark engagement from others following the conversation.
- Retweet and be social. Odds are you aren't the only organization tweeting, so find other relevant messages and retweet them. Engage key influencers and stakeholders as you see their tweets come across the stream.
- Monitor and react. Take note of messages that seem to perform well. What is it about that particular content that spurs engagement? Identify that and use it to your advantage for future events.
- Follow up. This is the step that most organizations forget - keep tweeting after the event. Whether it's personalized words of thanks or additional content from your notes, it will show your audience that you're invested in what was discussed.
- Draft a blog. Remember the sound bites you wrote down the day of the event? Find a way to weave them all together into a wrap-up blog. Design a few graphics to highlight the engaging content. It will make the speakers feel appreciated and position your organization as a leader in the space.
- Host your own event. Take all that you've learned and apply it to your own event. Whether it's a lobby day training or advocacy conference, you can arm all of your attendees with the tools described above and ensure your event is a hit!
For more tips about how to engage your community online, join the Digital Advocacy Institute.