Social media is a powerful tool that allows us to connect and engage with others in new and exciting ways. While the shifting of platform offerings are ever-evolving, they all have one common theme: with (most) every update or addition comes advancement in connection with targeted audiences. Here are the latest improvements to Facebook, Twitter, and Instagram worth noting and potentially including in your digital advocacy strategy:
Robots Control the News Feed: After receiving considerable criticism, Facebook has introduced an algorithm to determine trending stories. This algorithm should take the bias out of what news individuals see on their Facebook feed. Did you know 62% of U.S. adults get their news on social media? With the new update, if causes your organization supports make it to the national news, they won't get hidden from your followers.
Tweets Just Got Bigger: Over the next couple of weeks, Twitter will be releasing two groundbreaking updates. Starting Monday, photos and links will no longer count against the 140 character limit. This will change the nature of Twitter, which has become a platform with a special abbreviated language of its own. Longer tweets allow you to post more engaging content and ask more of your advocates in one shot.
Twitter's other big announcement means you won't need to use a period when you begin a tweet with a handle. Your advocates will see all the ways you interact with the entire community. This update has the potential to make Twitter even more engaging.
Zoom Into The Future of Instagram: Have you ever accidentally liked a photo because you were trying to zoom in? Thankfully, that shouldn't be a problem anymore! Instagram now offers a Zoom capability. No more squinting at Instagram photos! And this update can help you create a more intimate bond between you and your followers. Capture more in each photo now that users can see it all easily.
I look forward to seeing how these platforms continue to evolve over time. What do these updates mean for your digital strategy? What updates are you still waiting for? Share with us in the comments or tweet us at @Modernmeds!