Part One: Ads Granted

DAI Google Grants Part One .jpg


What if you won $10,000 a month for life? Sadly, I can't give you that prize. But there is a way for your organization to get that funding - from Google!

Getting approved for Google Ad Grants is like winning the Publishers Clearing House sweepstakes for nonprofits (but with better odds of winning). Google Ad Grants give your nonprofit $10,000 a month to spend on Google AdWords campaigns.

  1. The first step in accessing these funds begins with applying for Google for Nonprofits. Make sure to check the eligibility requirements before you dive into the application.
    Qualifications vary by location but generally, your organization must be recognized as a charitable organization. In the U.S. for example, you need to be listed in the IRS database of nonprofits. To get more details on eligibility requirements, check out Google's resources here:
  2. After Google approves your application, your next step is setting up your Google AdWords account. It's critical that you set up your AdWords account before you apply for Google Grants; you need your AdWords Customer ID to fill out the Ad Grants enrollment form.
    While you set up your general AdWords account, don't fill out any of the billing information! Doing so can disqualify you from receiving grant money. Ignore any prompts you see to enter your billing payment information.
  3. Once you have your general AdWords account established, follow the instructions in your Google for Nonprofits dashboard to enroll in Google Ad Grants.
  4. It may take a few days for Google to review and approve your application. But, once they do, a whole new advertising world opens up!

Now that you have your account set up, it's time to get your campaigns going! But, what makes a great Google AdWords campaign? I'll explore best practices for using your Ad Grants in part two of this series!

In the meantime, share your tips for creating a great AdWords campaign in the comments or on Twitter and tag @Modernmeds! Your advice might get featured in my next post!